Avoo Maria, Part 1: Talking About The Avvo Legal Services Shutdown

Welcome to another session of the profane legal ramblings that appear on this site, which we have politely named Lawyers & Liquor.  I’m your host with the half cup of coffee and the stained suit, the Boozy Barrister, here to curse the day that I decided a scholarship offer from a law school was a good idea.

So the big news, or rather the not so fucking big news, in the legal world this week is the shutdown of Avvo’s fixed price legal services platform.  You may remember Avvo if you’re a regular reader as the high-pressure sales environment that puts on its slimy car salesman suit to harass the fuck out of any lawyer stupid enough to claim their profile on the site.  Well, imagine if the guy that was showing you your own car and then calling you twenty fucking times a day to see if you wanted it painted decided to move on from that and then offer a service where other people could drive your damn car at a certain price that they decide, not you!  That was essentially Avvo’s fixed price legal fee service, and like all bad ideas it was destined to either go down in flames or get elected President.  Luckily, in this specific situation, it was the former.

So let’s spend a little time today providing erotic elucidation (because anything that negatively impacts Chris who calls my office to get me to buy ad space certainly gives me a half-chub at the very least) on what Avvo was offering and why it was shut the fuck down faster than a nerdy kid gets shut down by the head cheerleader.  Break out the marching band and let’s move on ye of little experience as we discuss why a lawyer advertising service somehow decided that exempted it from impermissible fee sharing agreements in today’s Lawyers & Liquor.

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F**k Avvo.

It’s been a long time since I had to censor a post title. I don’t tend to place curse words in the post titles simply because it’s bad practice, and it decreases the number of lawyers and legal folk that will promote, retweet, or link to the post in the long run. Some people care about what their social media displays, because they’ve linked the social media accounts to their professional image and firms and can’t really promote stuff that blatantly curses out others. It’s bad form for a lawyer to be professionally retweeting stuff about bondage gear and the like, and it’s bad form for a lawyer to be promoting blog posts that contain a string of curse words.

But Avvo, the legal website that lets people ask questions for free and allows lawyers to answer those questions for free, has drawn the anger of a drunken litigator for the last goddamn time. I’ve had it. I’ve had it up to my fucking throat in relation to this cesspool of legal marketing disguised as an “access to justice” resource for the general public and their “gun to your head” tactic of recruiting attorneys lockstep into their site. It’s time, motherfuckers. It’s fucking time for the reckoning of the angered lawyer to come down upon you with the full fucking force and let you know exactly how fucking much most practicing lawyers hate your exploitative asses.

Cover your goddamn ears, ye of big firm connections, because today Lawyers & Liquor is lashing out for the little guy who doesn’t have the goddamn time to answer the phone and explain for the 15th fucking time to some faceless rep that they have no goddamn interest in buying a promoted listing from you.

Today, we’re the Avvo-fucking-Avengers.

Continue reading “F**k Avvo.”